Page 8 - We Rave You Magazine | October 2023
P. 8


                                                                                                                                                                What does it take to organise an event like this, and how do different parts of your
                                                                                                                                                                team come together to make it happen?
                                                                                                                                                                The growth from year one to this year was huge in relation to the people that want
                                                                                                                                                                to be part of MMATH. During the first edition we learned many lessons and also had
                                                                                                                                                                constructive feedback from our initial partners like We Rave You, Bootshaus and 1001
                                                                                                                                                                Tracklists. By listening to their feedback, taking into account our own observations
                                                                                                                                                                and discussing all these matters with the Room Mate Aitana Hotel management, we
                                                                                                                                                                have been able to prepare better and made sure everything was on point for this
                                                                                                                                                                year. Of course organising an event like this takes a lot of time. This year we have
                                                                                                                                                                hosted more than 15 B2B events through MMATH. Our partners play a big part in what
                                                                                                                                                                we do, and communication and preparation is key to creating a memorable week

                                                                                                                                                                Is there anything you learnt from hosting last year’s edition, that you have looked
                                                                                                                                                                to improve to make the event even better this year?
                     “We Rave You have played
                                                                                                                                                                As mentioned above, I think that communication is always the key to success with
                     another key part in making                                                                                                                 these kinds of events. There are many different partners involved. Starting months
                                                                                                                                                                ago, I felt that consistent communication was again, key for the process. We as
                     this year’s event a success”
                                                                                                                                                                MMATH were pleased with the preparations and we have been looking forward to
                                                                                                                                                                continuing the journey that we started last year.

                                                                                                                                                                Undoubtedly, a lot of effort goes into arranging Meet Me At The Hotel. Why do
                                                                                                                                                                you feel that it is important to host this event during Amsterdam Dance Event
                                                                                                                                                                Amsterdam Dance Event is the perfect time to bring together the whole dance
                                                                                                                                                                music network. Since many professionals have Amsterdam on their agendas for
                                                                                                                                                                October, our focus is to be a one stop location where people can book a hotel room,
                                                                                                                                                                set up meetings, showcase their brand and meet with other organisations from the
                                                                                                                                                                scene. With MMATH we have that all under one roof, which makes it a perfect option
                                                                                                                                                                during Amsterdam Dance Event.

                                                                                                                                                                What makes the venue, Room Mate Aitana, the perfect setting for such an event?
                                                                                                                                                                The Room Mate Aitana is located perfectly in Amsterdam. It is right behind the
                                                                                                                                                                central station, and is a 10 minute walk from the centre of Amsterdam - accessible
                                                                                                                                                                by car and bicycle. The venue offers great hotel rooms, large spaces to host
                                                                                                                                                                showcases, the I-Dock restaurant space and the various meeting rooms, meaning
                                                                                                                                                                that we can provide all we need to satisfy our network.

                                                                                                                                                                Keeping in mind your unique approach to collaboration, how does the event
                                                                                                                                                                benefit the hotel?
                                                                                                                                                                For the hotel, this brings in new international customers. MMATH now has a
                                                                                                                                                                reputation for bringing together people from all over the world that would have
                                                                                                                                                                normally stayed in other locations in Amsterdam for ADE before our event. With
                                                                                                                                                                our amazing collaboration with the Room Mate Aitana, we demonstrate what an
                                                                                                                                                                established hotel it is and why they should frequent its outstanding services.

                                                                                                                                                                Beyond 2023, are there any plans to grow the Meet Me At The Hotel concept into
                                                                                                                                                                something even bigger in the future?
                                                                                                                                                                There is definitely interest to grow the concept bigger beyond 2023. There is interest
                                                                                                                                                                to host the concept outside of Europe, in places such as Asia, South America and the
                                                                                                                                                                USA. The focus has only been on delivering a perfect edition of MMATH this year, but
                                                                                                                                                                following that will come announcements about future collaborations. Therefore, I
                                                                                                                                                                would subscribe to our newsletter, follow our social media channels and check www.
                                                                                                                                                       to stay up to date with our next steps!

     8  we rave                                                                                                                                          PC: PRESS                                                      oct 2023  9
   3   4   5   6   7   8   9   10   11   12   13