Page 6 - We Rave You Magazine | October 2023
P. 6


                                                                                                                                                                          Back in 2022, Meet Me At The Hotel invited thousands through the
                                                                                                                                                                          Aitana’s doors, as the ultimate destination for industry professionals
                                                                                                                                                                          and artists alike. Collaborating with brands such as ourselves at We
                                                                                                                                                                          Rave You, Slam FM, and Adapt and artists the likes of Afrojack, James
                                                                                                                                                                          Hype and Meduza, Meet Me At The Hotel has garnered itself a stellar
                                                                                                                                                                          reputation as the prime meeting hub for dance partners during ADE.

                                                                                                                                                                          This year, the event has descended on Amsterdam once again, bigger
                                                                                                                                                                          and better than before, designed once again with new business
                                                                                                                                                                          connections in mind. Pioneering another all-inclusive event, Meet Me At
                                                                                                                                                                          The Hotel offers up another comprehensive ADE experience that merges
                                                                                                                                                                          showcases, office spaces, networking drinks and leisure activities, while
                                                                                                                                                                          in the hospitable hands of Room Mate Aitana.

                                                                                                                                                                          We Rave You have played another key part in making this year’s event
                                                                                                                                                                          a success. Across the course of the week, the Meet Me At The Hotel
                                                                                                                                                                          programme has seen us utilise Oscar, the hotels largest function room
                                                                                                                                                                          based on the ground floor. There, we have combined with Bootshaus
                                                                                                                                                                          for an artist showcase, as well as our very own We Rave You Tech demo,
                                                                                                                                                                          masterclass and meet and greet sessions. Of course there have been a
                                                                                                                                                                          whole host of other activities across the rest of the hotel, adding to the
                                                                                                                                                                          typical hustle and bustle of ADE.

                                                                                                                                                                          Behind the extensive Meet Me At The Hotel programme is Bjoern
                                                                                                                                                                          Wilbrink, CEO and Head of Operations, and his team of networking
                                                                                                                                                                          masterminds. With over 15+ years of experience working in the
                                                                                                                                                                          entertainment space, we were lucky enough to sit down with him, and
                                                                                                                                                                          discuss everything that goes into organising an event like this, and why
                                                                                                                                                                          he believes Meet Me At The Hotel is so key to industry collaboration.

                                                                                                                                                                          Thank you for taking the time to speak to the We Rave You Magazine
                                                                                                                                                                          this month. We’ve all been really excited about the ‘Meet Me At The
                                                                                                                                                                          Hotel’ (MMATH) event at ADE this year, can you outline for our readers
                                                                                                                                                                          how the concept works?

                                                                                                                                                                          MMATH brings together a unique mix of global festival and event
                                                                                                                                                                          organisers, DJ’s, artists, creative minds, and music producers, under
                                                                                                                                                                          one roof for a total of five days. It gives the attendees the opportunity to
                                                                                                                                                                          interact and enjoy the expertise of specialists across the music industry.

                                                                                                                                                                          Following the success of the inaugural edition, this year MMATH looks
                                                                                                                                                                          to create an increasingly enriching experience, offering a mix of
                                                                                                                                                                          showcases, interviews, live streams, and other interactive activities.

                                                                                                                                                                          Tell us a little bit about how you brought all the organisations
                                                                                                                                                                          together for this year’s showcase, and why you feel collaboration is so
                                                                                                                                                                          important in this industry.
                                                                                                                                                                          The first edition of MMATH in 2022 was a big success with a big variety of
                                                                                                                                                                          the music industry professionals from all over the world gathering with
                                                                                                                                                                          us. Bringing together the different networks from our partners, we have
                                                                                                                                                                          received a large number of requests from organisations that wanted to
                                                                                                                                                                          be part of this year’s edition.

                                                                                                                                                                          Collaboration in this industry has always been the key factor for success
                                                                                                                                                                          industry-wide, in my opinion. By collaborating with, and utilising each
                                                                                                                                                                          other’s expertise, the music industry will keep developing. We as MMATH
                                                                                                                                                                          are very pleased that we can offer this platform and be part of this
                                                                                                                                                                          beautiful, on-going development.

     6  we rave                                                                                                                                                    PC: LUISAART                                         oct 2023  7
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