Page 6 - We Rave You Magazine | July 2022
P. 6


                                                                                                                                  “After a couple of years of building itself up and establishing a

                                                                                                                                  solid foundation, Tomorrowland was starting to turn heads in a

                                                                                                                                  serious way, which resulted in its third edition in 2007 to expand
                                                                                                                                  to 2 days”

                                                                                                                                  HUMBLE BEGINNINGS                                  THE FORMATIVE YEARS
                                                                                                                                  It’s hard to believe that Tomorrowland wasn’t always this   A lot had happened between the 2010, 2011 and 2012
                                                                                                                                  massive, global spectacle but this was the reality for its first   editions. Seen by many as three of the most pivotal editions
                                                                                                                                  edition on 14 August 2005. With a tiny mainstage and not   in Tomorrowland’s history, these are three editions that put
                                                                                                                                  many other stages, it was more of an event that attracted   the festival on the map forever.
                                                                                                                                  locals rather than those from all corners of the earth.
                                                                                                                                  Nevertheless, the lineup was just as stacked back then as it  2010:
                                                                                                                                  is today, with the likes of Armin van Buuren, Coone, Justice,
                                                                                                                                                                                     Breaking records, the festival managed to sell out just a
                                                                                                                                  and Ferry Corsten in attendance. It is said that around
                                                                                                                                                                                     few days ahead of the event and saw its attendee size hit
                                                                                                                                  10,000 people attended this first edition with the organisers
                                                                                                                                                                                     an all-time high at an estimated 120,000 people in just two
                                                                                                                                  even giving out free tickets to fill the venue, which is pretty
                                                                                                                                                                                     days. The ‘Zon (sun)’ theme saw the iconic blowup rainbow
                                                                                                                                  hard to believe when you look at images of the mainstage
                                                                                                                                                                                     hit the mainstage (which fans will see is now paid homage
                                                                                                                                  crowd from more recent editions.
                                                                                                                                                                                     to within the entryways and exits of Dreamville). The likes of
                                                                                                                                                                                     Swedish House Mafia also performed what would go on to
                                                                                                                                  GROWTH AND EXPANSION
                                                                                                                                                                                     be considered one of the most iconic sets of the festival’s
                                                                                                                                  Starting to make a name for itself in the electronic festival   history that year.
                                                                                                                                  circuit, many others started to pay attention to this rapidly
                                                                                                                                  growing event. After a couple of years of building itself up   2011:
                                                                                                                                  and establishing a solid foundation, Tomorrowland was
                                                                                                                                                                                     For the first time, Tomorrowland expanded to three days in
           TOMORROWLAND 2005 - PC:DAILYMICHAEL.BE                                                                                 starting to turn heads in a serious way, which resulted in its
                                                                                                                                                                                     2011 and it has never looked back. In line with how it usually
                                                                                                                                  third edition in 2007 to expand to 2 days for the first time in
                                                                                                                                                                                     sells out in today’s world, the festival managed to sell out
                                                                                                                                  its history. On 28 & 29 July, the mainstage size and design
                                                                                                                                                                                     only a few days after the presale had ended, proving that it
                                                                                                                                  also started to grow with its exceedingly bigger attendance
                                                                                                                                                                                     had officially become one of the biggest, most in-demand
                                                                                                                                  size. Just a year later, it was the first time that they had over
                                                                                                                                                                                     festivals in the entire world with around 180,000 people
                                                                                                                                  100 artists on the lineup, fitting with the demand to be part
                                                                                                                                                                                     enjoying the festivities that year. Due to its notoriety, it
                                                                                                                                  of this event and make history, with over 50,000 attendees
                                                                                                                                                                                     gained its first-ever award nomination for Best Music Event
                                                                                                                                  for the first time.
                                                                                                                                                                                     at the International Dance Music Awards.
                                                                                                                                  INTRODUCING A THEME
                                                                                                                                  Part of what has made Tomorrowland so well known and
                                                                                                                                                                                     This edition is highly regarded and is perhaps one of the
                                                                                                                                  set apart from any other event is how it goes all out with its
                                                                                                                                                                                     most legendary to date. Its theme, The Book of Wisdom,
                                                                                                                                  themes, being totally unique and different every year. For
                                                                                                                                                                                     was the one chosen to make a return for its 15th anniversa-
                                                                                                                                  the first few editions though, there was no theme involved,
                                                                                                                                                                                     ry in 2019. Although it’s a known thing that now, those who
                                                                                                                                  and this was only an addition to the experience starting
                                                                                                                                                                                     have Belgian residency get a dedicated ticket sale, this
                                                                                                                                  from 2009. This was the year that saw Tomorrowland really
                                                                                                                                                                                     edition was the first time that this idea was introduced. As
                                                                                                                                  up their game when it came to not only the lineup, but the
                                                                                                                                                                                     a nod to where it all started and wanting to, in a way, give
                                                                                                                                  immersive designs and overall effort to create even more
                                                                                                                                                                                     back to its local community, around 80,000 tickets were
                                                                                                                                  of a unique fan experience. Masker was the theme’s name,
                                                                                                                                                                                     set aside for Belgian citizens. By now, it was proving to be
                                                                                                                                  and saw the mainstage match it perfectly: a huge, purple
                                                                                                                                                                                     notoriously difficult to get tickets, proven further by nearly
                                                                                                                                  masked face. What was also fun about this is the fact that
                                                                                                                                                                                     200,000 tickets selling out in less than one day. It is also said
                                                                                                                                  the design was thoroughly thought out and was cleverly
                                                                                                                                                                                     that close to 2 million people were signed up on the waiting
                                                                                                                                  integrated into the DJ booth, with mainstage performers
                                                                                                                                                                                     list for the chance to attend that year. After being nominat-
                                                                                                                                  being situated inside the mouth of the Masker. As every-
                                                                                                                                                                                     ed the year earlier at the International Dance Music Awards,
                                                                                                                                  one would come to know, the theme was something that
                                                                                                                                                                                     it was nominated for the second year in a row but this time,
                                                                                                                                  worked wonders for the popularity of the festival and the
                                                                                                                                                                                     it beat its competitors to win the award. This isn’t the only
                                                                                                                                  growth of a storyline surrounding it all.
                                                                                                                                                                                     award it won that year either, as DJ Awards voted it the Best
                                                                                                                                                                                     International Dance Music Festival.
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