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EDITORIAL > COCA-COLA RELEASES EDM-INSPIRED LIMITED EDITION FLAVOUR

COCA-COLA RELEASES

EDM-INSPIRED LIMITED

EDITION FLAVOUR

BY: ELLIE MULLINS PC: COCA-COLA

ith the bright and eye-catching packaging playing a big part of this inspi-
ration, the taste (according to online magazine Taste of Home) is a blend of
fruity, sweet and citrusy.

Aiming to appeal directly to Gen-Z with not just this particular flavour but the
W Creations series as a whole, this Dreamworld flavour is one its most colourful
yet, and is a great ending to the series for 2022. In a press release by Coca-Co-
la, Alessandra Cascino, the Creative & Shopper Program Director stated: “Coca-Cola Dreamworld taps
into Gen Z’s passion for the infinite potential of the mind by exploring what a dream tastes like. Like the
Coca-Cola Creations that came before it, Dreamworld plays with the unexpected and will no doubt
provoke discovery and debate among consumers… which we welcome.”

Currently available in America and Canada, you can pick up the regular and also Zero version of the
flavour. According to the website, it states: “Coca-Cola Zero Sugar Dreamworld makes the most fasci-
nating parts of our imagination real. This limited edition sparkling beverage from Coca-Cola Creations
explores the realms of the surreal, the imaginary, and the otherworldly.”

If you’re in America, you can pick up a bottle of the new Coca-Cola Dreamworld flavour via the website
or through your local store. Aside from picking up a can, people will be able to access the Coca-Cola
hub by scanning a QR code, which you can also see online. Through the hub, you can not only pick
up the other flavours from the Creations series but also access things such as the Tomorrowland AR
Musical Experience.

Coca-Cola are ending their line of creations drinks

for 2022 with the final drop titled Dreamworld, and
it is said to be inspired by the sights and sounds

captured at raves”

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